This is Maryse Gaspard, once top model at Pierre Cardin. Today she is Directrice de la Haute Couture at the fashion czar‘s establishment. And what is the most fashion conscious lady in the world wearing? A silk scarf from Haus der Seidenkultur (HdS), naturally.

Three years ago Madame Gaspard visited HdS personally where there was a temporary exhibition commemorating the first European Fashion Oscar, the “Golden Spinning Wheel” awarded to Pierre Cardin by the town of Krefeld 53 years ago now. The realisation that fashion belongs in a museum has now also been acted upon by the “Düsseldorfer Kunstpalast” where the HdS team once again met up with Madame Gaspard who was happy to recall the “personal atmosphere” of the Cardin exhibition in the “Town like Silk and Velvet”.

In Düsseldorf, where the present Cardin exhibition can be visited until 5th January 2020, Madame Gaspard wore a scarf with the HdS gondola pattern. “Each of our historical patterns used for scarves and neckties is accompanied by a certificate describing the significance and the origin of the pattern”, says HdS spokesperson Dieter Brenner. And: “In Maryse Gaspard we once again have a prominent ambassador who literally takes our scarves around the whole world!”

“Anyone who wants to join the circle of fashion ambassadors can find the appropriate information material and arguments at the museum,” says Brenner promoting the museum shop which is, as of immediately, open around the clock online. This not only makes Father Christmas happy but also the Chairman of the Association of Friends, Hansgeorg Hauser: “The turnover during the Christmas period is an important source of income for us and we need this in order to continue contributing to the cultural scene in the town of Krefeld in future”, he says.
Anyone wanting to do their Christmas shopping at the museum has an opportunity to do so during normal opening hours, namely Wednesdays to Fridays from 15.00 to 18.00 hours and Sundays from 13.00 to 17.00 hours..

In Düsseldorf Madame Gaspard wore a scarf from Haus der Seidenkultur.
HdS-photo: Christof Denter